We believe in holistic business practices that pay attention to the big picture and account for consequences beyond the bottom line. By looking at environmental and societal factors at every step in the supply chain, we ensure that our products minimize both negative impacts to sensitive ecosystems and their contribution to carbon-induced climate change, and that they are produced and handled by people who are paid and treated fairly. We actively encourage our product partners to practice continuous improvement to better meet our sustainability goals, and by using a proprietary vetting system we ensure our partners continue to share our vision into the long-term.
We are fully committed to transparency and honesty regarding what our products can and cannot do. We respect the laws that exist to protect the public from health risks and only make claims that are lawful and backed by rigorous scientific evidence. We remind everyone that wellness products, and in fact any significant diet or lifestyle change, should be approached with caution and only after first consulting a licensed physician.